The short version: we collect what we need to run The Mat’, FlowMads™, HostGuru™, and Sway — and nothing more than that. We never sell your personal data. When you leave, your account information is anonymized; your posts may stay so the conversation isn’t broken for everyone else, but they’re no longer connected to you. You can reach us anytime at privacy@fuesera.com.
Fuesera LLC (“Fuesera,” “we,” “us”) is a North Carolina company building software for the yoga industry. This Privacy Policy explains, in plain language, what personal information we collect across our products — The Mat’, FlowMads™, HostGuru™, and Sway — why we collect it, how long we keep it, and the choices and rights you have over it.
This policy is written to be understood by the people who use our products, not just lawyers. If anything here is unclear, email us at privacy@fuesera.com and we’ll explain it in plainer terms.
1. Who we are
Fuesera LLC is a North Carolina company. We build four products for the yoga community:
- The Mat’ — a community forum and mobile app where teachers, studios, and (eventually) students can talk shop, ask questions, and learn from each other.
- FlowMads™ — a marketplace that connects yoga studios with substitute and traveling teachers.
- HostGuru™ — a platform for renting yoga studio space.
- Sway — a music playlist-design tool that helps yoga teachers build class playlists from a Spotify account they choose to link.
This policy covers all four. Where a practice is specific to one product, we say so.
2. What we collect
We collect information in three places: when you create an account, when you set up your profile, and as you use the products. We only ask for what we need to make the product work.
| Category | What it includes | Why we collect it |
|---|---|---|
| Account basics | Email address, password (stored securely, never in readable form), your role (teacher, studio, or student), and date of birth to confirm you’re 18 or older | To create and secure your account, and to confirm you meet our age requirement |
| Profile information | Name, city/state, bio, photo, and any credentials or social links you choose to add | To build your public profile — you control what you share here |
| Professional credentials | Teaching certifications, Yoga Alliance records, or insurance documents you submit for verification | To verify teachers and protect the integrity of our marketplace |
| Payment information | Payout and transaction records (we never see or store your full card number — our payment processor, Stripe, handles that) | To process payments and payouts |
| Forum activity (The Mat’) | Posts, comments, reactions, follows, and saved items | To power the community — this is the core of how The Mat’ works |
| Music data (Sway) | The Spotify account you choose to link (we store a securely encrypted connection token — never your Spotify password), plus the playlists and class notes you create in Sway | To analyze music and build the class playlists you design — only if you use Sway and link an account |
| Messages & notifications | Messages between users, contact-form submissions, service notifications | To let you communicate with other users and stay informed about your account |
| Technical data | IP address, device/browser type, and basic activity logs | To keep the service secure, reliable, and working properly |
What we deliberately don’t collect
We think it’s just as important to tell you what we don’t take. As of this policy, we do not collect:
- Your phone number for texting or call-based tracking — we use push notifications instead
- Your precise GPS location — only your city/state, where it’s useful for things like marketplace matching
- Data from third-party advertising trackers — we don’t run ad trackers, and we don’t let advertisers follow you
- Biometric data — no fingerprints, no facial recognition
- Personal data bought from data brokers
If that ever changes, we’ll update this policy and tell you — we won’t quietly start.
3. Why we collect it — and how we make money
We believe you deserve a straight answer about our business model, not vague language. Here it is:
The conversations that happen on The Mat’ — the problems teachers raise, the gaps studios talk about — tell us what the yoga industry actually needs. That understanding is what shapes which products and features we build next. It’s central to how Fuesera operates, and we’d rather say so plainly than bury it in fine print.
We do: learn from aggregate, anonymized patterns across our community — trends, common questions, recurring problems — to decide what to build next.
We do not: sell your personal data, rent or trade it to third parties, build advertising profiles on you, or use your individually identifiable data for anything beyond running and improving our own products.
That’s the line, and we hold it firmly: learning from our community to serve that community better is very different from treating you as a product to be sold. We do the former, never the latter.
4. Who can use our products
18 and over, only
Fuesera’s products are for adults. This applies to every account type — teacher, studio, and student. We ask for your date of birth at signup, and we ask it neutrally (we don’t hint at the “right” answer) so the check is genuine.
If we learn that someone under 18 has an account — through a report, a parent reaching out, or anything else — we act quickly. We aim to remove the account and delete or anonymize the associated personal data within 72 hours of finding out. You don’t need to prove someone’s age to report a concern — a credible, good-faith report is enough, and we’d rather err on the side of protecting people.
Students don’t yet have access to The Mat’ community. Before we open that up, we’ll revisit our age and safety protections specifically for that change — it’s not an automatic extension of what exists today.
United States, for now
At launch, our products are offered to people in the United States. If that changes, we’ll update this policy.
5. How long we keep your information
We keep information only as long as there’s a real reason to, and our guiding rule for community content is simple:
“Contributions stay, the person disappears.” When you delete your account, your connection to your content is removed — but a forum post that helped other teachers doesn’t vanish and break the conversation for everyone else. It stays, with your name and identity stripped away permanently and irreversibly. Meanwhile, data that only describes your personal activity — your votes, saves, follows, and notifications — is deleted outright, because once you’re gone, it no longer serves the community, only the appearance of tracking you.
| Category | How long we keep it | What happens after |
|---|---|---|
| Account & profile data | While your account is active | Anonymized on deletion — identifying details cleared |
| Forum posts & comments (The Mat’) | Indefinitely, while useful to the community | Authorship anonymized on account deletion; content may remain |
| Votes, saves, follows, notifications | While your account is active | Deleted outright when you delete your account |
| Professional & conduct records | Up to 7 years | Kept for marketplace safety and legal/liability reasons |
| Technical & request logs | About 30 days | Purged on a rolling basis |
| Financial / payout records | As long as the law requires (typically several years) | Kept for tax and legal compliance, even after account deletion |
If you’d like specific content removed rather than anonymized, you can ask — see Section 6 below.
6. Your rights and choices
You have real control over your information. Specifically, you can:
- Access it — ask what personal data we hold about you and get a copy.
- Correct it — fix anything inaccurate; most profile fields you can edit yourself, anytime.
- Delete it — delete your account and your personal data, following the anonymization approach described in Section 5.
- Take it with you — request your data in a portable, machine-readable format.
We honor these rights as a matter of policy — not just where a specific law requires it — because we think it’s the right way to treat your information.
How to make a request
Email privacy@fuesera.com anytime. We’ll verify the request genuinely comes from you (to stop anyone else from impersonating you), acknowledge it within a few days, and fulfill it within 30 days — longer only for unusually complex requests, and we’ll tell you if that’s the case.
Where we are today
In the interest of being straightforward: account deletion is fully self-service today, right in the product. Access, correction, and export requests are currently handled by a real person on our team when you email us — self-service tools for those are on our near-term roadmap, and our systems are already built to support them. We’d rather tell you what’s true now than promise something that isn’t built yet.
Accessibility
Understanding this policy and exercising your rights shouldn’t depend on your abilities. If any part of this process is hard for you to use, emailing privacy@fuesera.com is itself a valid way to make a request — we’ll work with you.
7. How we protect your information
We take security seriously and apply protections appropriate to how sensitive each type of information is. In practice, this means:
- Passwords are never stored in readable form — only as strong, one-way encrypted hashes.
- Your information is encrypted in transit between your device and our servers.
- We don’t store your full payment card number — our payment processor, Stripe, handles that directly.
- We deliberately keep credentials and tokens out of our internal logs.
- Access to personal data inside Fuesera is limited to what’s actually needed to do the job, and significant account actions are recorded for accountability.
- We maintain backups so an outage or incident doesn’t become permanent data loss.
No company can promise perfect security — anyone who does is overpromising. What we commit to is ongoing, good-faith, reasonable effort that keeps pace with the sensitivity of your data and the state of available technology, and we review and improve our protections on a regular basis.
8. How we use AI
The Mat’ exists partly as an answer to a world where AI increasingly gives everyone the same homogenized answers. So we’re deliberately narrow and honest about our own use of it.
Today, AI is used in one specific way: to write an initial post on certain discussion topics, to help start a conversation. Real community members then respond, debate, and build on it. This AI-generated content is always clearly labeled as AI-generated — you’ll always know when you’re reading something written by a model rather than a person. The AI doesn’t talk to you directly, doesn’t make decisions about you, and doesn’t moderate the community.
We do not use your personal data or your posts to train outside AI models. If we ever introduce AI that converses with users, personalizes what you see, or acts on its own, that would be a major change — and we’d update this policy and tell you before it happens, not after.
9. Who we share information with
We work with a small set of trusted service providers to run our products — things like database hosting, email delivery, and payment processing. They only receive what they need to do their specific job, only process it on our instructions, and are never permitted to use it for their own purposes or sell it onward. We never sell your personal data, period.
The full current list of these providers is in our companion document, the Fuesera Subprocessor List.
We may also disclose information where required by law — for example, in response to a valid legal request — or to protect the safety of our users and the public.
10. If something goes wrong
If a security incident affects your personal data in a way that creates risk to you, we will notify you without unreasonable delay, in plain language, explaining what happened, what information was involved, and what you can do. Where the law requires us to notify a state regulator, we do that too. We treat telling you promptly as a matter of basic fairness, not just legal obligation.
11. Changes to this policy
This policy may be updated as our products grow or as laws change. If a change materially affects how we handle your existing information, we’ll let you know through the product and, where appropriate, by email, before the change takes effect. The “Effective” date at the top of this page tells you when the current version took effect.
12. Contact us
Questions, requests, or concerns about your privacy? We want to hear them.
Fuesera LLC · North Carolina, USA · privacy@fuesera.com